Google Quietly Opens the Door to Ads Built on Your Gmail and Photos

Now Google says it might use your Gmail and Google Photos data to target ads

Google Quietly Opens the Door to Ads Built on Your Gmail and Photos

A privacy policy update dated October 16th adds a loophole to Google's promise never to use Drive, Gmail, or Google Photos data for personalized ads. If you connect those services to AI Mode or other Search tools through the Personal Intelligence feature, the content may now shape the ads you see. Advertisers still don't get direct access to your files or identity, and sensitive categories like health and religion remain off-limits.

For example, Search may process some of the data that you allow Search to access to personalize content, including ads.

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2026-10-23