Disney Raises Prices Days After Quietly Putting Ads on Its Ad-Free Tier
Disney Raising Prices Days After Confirming Ads Will Now Show Up on Every Tier
Disney+ and Hulu Premium jump from $18.99 to $21.49 a month starting September 23, just days after Disney updated its subscriber agreement to permit promotional content and ads before and after playback on every plan — including the ad-free tier customers paid extra to avoid. The change lands as Disney+ originals miss Nielsen's Top 20 and win nothing at the Emmys, with bundles priced to push subscribers toward them.
And now the one thing premium was actually supposed to buy, freedom from ads, has been rewritten in the fine print and mailed out as a "clarification," as though nobody would notice the tier they're paying extra for just got quietly hollowed out from the inside.