In a World of Abundance, Taste Is the Only Differentiator Left

Developing Taste

Shipping software that simply works is no longer enough—everyone can do that, especially with AI. What sets products apart is brand, design, and experience, which all stem from taste. Emil Kowalski argues taste is a trained instinct, not personal preference, and outlines three ways to develop it: surround yourself with great work, analyze why you like something, and practice your craft relentlessly.