Finland's Yle turns a puppy cam into a hit format now sold to the Netherlands
Pentulive (Puppy Live) [video]
Pentulive is Yle's 24/7 live stream following a Lagotto Romagnolo litter from birth onward. Mother Hilkka gave birth to six puppies on October 10, and the feed has drawn 250,000 viewers in Sweden alone, spawned podcasts, games, and a chat where fans cheer the mother on. The format has now been licensed to a Dutch broadcaster.
The good news of Pentulive is spreading around the world – Yle's program format has been sold to the Netherlands.