Switzerland moves to ban profiling-based ads for minors

Switzerland proposes banning profiling-based ads to minors

The Federal Council has reviewed consultation results on a new law covering communication platforms and search engines, and directed DETEC to prepare a dispatch by the end of 2027. The draft will be amended with measures to protect children, including a ban on profiling-based advertising to minors, and the reporting procedure will be extended to all content suspected of being unlawful.