Amazon's pricing rules force sellers to raise prices everywhere, not just on Amazon
Amazon pushes up prices across the Internet
Amazon charges sellers close to half of each sale in fees, and its Fair Pricing Policy prevents them from offering lower prices elsewhere. This means the high prices we pay on Amazon follow us across the internet, as the FTC's antitrust case alleges.
We pay Amazon prices, even when we're not shopping on Amazon.
- steveBK123
I find that 20 years ago I shopped at Amazon for the low prices, but 2020s+ I shop at Amazon due to their logistics.
The problem for everyone else is not simply that Amazon ships quickly, I almost don't even care about that. The thing is that Amazon ships & delivers on a reliable predicted schedule. When I click an item on Amazon and it says "arrives by Tuesday" then 95/100 times it does. I shop at specific competitors who can do similar (B&H, Sweetwater, etc).
Many online stores big & small in the year 2026 will still take days to even send shipment info, followed by using unreliable carriers that miss ETAs.
I would even be OK with these stores giving a narrow range or probability "90% of the time this arrives between Tuesday & Wednesday".. But I am not in the mood to order stuff that may arrive in 2-10 days with very little clarity on which end of the range.
- trombuance
Amazon searches for anything that isn't a known brand such as Apple & co turn out >90% Chinese products of highly questionable quality for me these days. And you can buy those cheaper by going straight to the source. The sole point of their retail business seems to be providing a support for the inevitable issues with these sellers, but I suspect that increasingly customers won't think it justifies the massive premium they're paying for what's essentially Taobao with an American address.
- tedggh
I use Amazon to buy cheap stuff like zip ties, printing paper and ink and some cleaning products. Almost every single major purchase I go directly to the manufacturer website or a specialized store. For example, I would never buy photography gear on Amazon. I go to Adorama or BH. For my favorite brands in say hiking or running gear I go to REI or RunningWarehouse or visit my local brick and mortar store. Amazon has truly become the convenience store for me, my average purchase is under $10. Almost everyone today offer free or inexpensive quick shipping and easy returns. They also have better customer service.
- novia
Amazon allows you to make returns and makes it convenient, quick, and easy. I made two purchases through independent sellers' websites in the last year, both with big banners guaranteeing satisfaction and easy returns for 100 days or something. And yet, when I found that the product didn't meet my needs, they would not accept my return. They wouldn't even issue a return label. Both of these sellers used Shop. Shop requires you to fill out an application for a refund and then the seller can drag their feet on processing it. In both cases they let the application sit there for days before rejecting it. In one of the cases my credit card company ruled in favor of the small business when I issued a chargeback.
On Amazon it's easy to request a return and get a return label all on the same day that you discover you have a subpar product. The long and short of it is that consumers do not want to be ripped off, and centralized sellers like Amazon and AliExpress make it easy to not be ripped off. If this raises prices across the board, so be it. It's worth it for the time saved and the accountability that comes along with it.
- WhyNotHugo
> Amazon's Fair Pricing Policy lets it remove the Buy Box (the "Add to Cart" button), or even suspend a seller, if they're offering their item cheaper elsewhere.
This kind of abusive practice needs to be banned in whichever countries it's still legal.
You can't really aspire to improve the situation if such things continue to be legal.
- DataDive
I don't get the Amazon bashing. My experience is nothing like that:
Kitchen scale, $20 bucks, looks and operates exactly as described; three years later, it still works fine.
Bed sheets, $16, two days later delivered, better than I thought - at least for the price that is. Best price/quality ratio I could get.
If I don't like something, returning is super convenient; I drop it off at Kohl's over the weekend. Time and again I am stupefied of how is it possible that in small town USA, I can get something shipped by next day while paying a one time yearly fee.
I think Amazon is the best online shopping experience on the
planet.
At the employee side, the minimum pay at Amazon is $20 per hour. Walmart is $14, AliExpress ... we can be only guessing at that
- A_Duck
Amazon Fair Price Policy doesn't apply in the UK and EU (it's illegal)
The EU are currently running an investigation into how this affects market dynamics, which will be interesting to see
- momojo
A factor I don't see mentioned that I think is relevant: Repricers
Google "FBA repricer" and you'll find companies like https://goaura.com/ and https://sellersnap.io/.
These are a must for any mid-size seller. Their goal is to pretty self-explanatory; reprice your ASIN, live, to hit maximum sales. If your competitor is selling the same mug for $10.00, the repricer sees that and immediately reprices your mug for $9.99.
Its one of those "Well, if I don't use one, others will" situations.
- shaunpud
Noticed a big surge in pricing on Amazon for mundane crap. End up checking eBay and AliExpress for the same and both always cheaper, and sometimes in multiple. Things like blow up pool toys, > $20 on Amazon, easily half and lower on the others, and really not even worth a dollar in the scheme of things.
- marze
Why is this legal?