Cold pitches now make up 88% of the emails Josh Strange gets about his Hacker News comments
I Saw Your HN Comment
Josh Strange used to get real emails from people responding to his blog posts and Hacker News comments — some turned into friendships and even hires. Since 2022, though, pitches have taken over: none before 2021, then 20% in 2022 and 88% in 2026. LLMs now write personalized, deceptive openers that pose as genuine questions, so he answers in good faith and gets a sales pitch back.
It's like having an amplification attack pointed at you, someone sends 2-3 sentences (sometimes more) with an open-ended question then I turn around and write 2-3+ paragraphs to answer the question, only to get a response that is pitching a product/service.
- simonw
Anything where an LLM asks you a question without disclosing that it's an LLM is an abomination.
I get these on Twitter all the time, and they're starting to show up on Bluesky as well.
Most of my tweets have 20+ garbage spam replies now. I don't read them any more, which sucks because I used to get to talk to actual people there.
The ones that ask a question are particularly offensive because they risk you falling for them and wasting several minutes of your time thinking about and then responding to them... when no human being ever asked or cares about the answer.
- knuckleheads
About two weeks ago I posted a project I've been working on to Show HN[0], and I included an email address in the post itself, curious about what would happen. It received 0 votes and spent about 30 minutes on the Show page. Safe to conclude, a handful of people saw it at most and I need to work on my marketing.
I received no less than 20 automated low effort email about this post, telling me about how they had added my project to their website, and how they wanted to help me promote it. All I had to do was sign up for their service, create an account, verify that everything looked good on their prefilled out post, etc. I tried this for one of the emails to see what would happen, and at the very end, they say, oh, we have a queue of several hundred projects right now actually, but if you want to jump to the front it only costs $28, limited time offer, just for you!
I had one nice conversation with somebody otherwise, they were also pitching a sort of lead gen sales thing built on AI but more hand made? Unclear, but it was a cute back and forth. On the whole an interesting experiment, though not one I'll be repeating again anytime soon if I can help it.
- pjungwir
Same with my open source projects and blog posts. I just woke up this morning to two spam messages:
> Hi Paul, I saw you run Claude Code on manpj,
> which is exactly who I built Tokenade for.
and
> Hi Paul, I read your Claude Code setup post,
> . . . That's exactly why I built Grafizum.
Gmail doesn't seem able to recognize that these are spam (or the incessant business loan offers). But I keep flagging them. I hope it hurts their delivery rates.
- gwbas1c
> I’ve started sending short emails back and only if I don’t get a pitch back do I actually engage but I dislike feeling distrustful, treating people as guilty until proven innocent.
> but I can’t bring myself to take my email address down
A couple of things:
1: Use a different email address specifically for Hacker News. This is trivial if you own your own domain. (For example, I have a separate email address for my website.)
2: Set up an autoresponder with a short message, something like:
"I used to enjoy getting emails from the Hacker News community; I still do! But, due to the unreasonable number of product pitches, please:
1: Confirm that you're a real person, and that you wrote the words you sent to me.
2: Confirm that you're not trying to sell me something."
Then only engage based on the response.
> I know there is nothing HN can do about this, it’s not their fault
In today's world, there's a few ways HN could mitigate this, if they chose to. The simplest is to put email addresses (or the profile page itself) behind AI / scraping detection. (And I admit it's frustrating to have to ask for this.) They could also only show emails to logged in users with some karma.
The more complicated is for HN to proxy emails in a way similar to Craigslist. (And this would be going above and beyond the call of duty.) Users would need to be logged in, and have some karma, to send email; AND users who abuse it, (IE, send more than X cold emails over a period of Y hours) would be throttled […]
- tombert
I've been having a similar problem. I have roughly the same amount of Karma here, and I used to get the occasional email about a comment and I would get kind of excited. I like engaging with people who have similar interests and as a rule I try and answer questions when people ask them of me.
Now I'm getting a lot of emails that ostensibly are asking for follow-ups but they really just want to pitch me a shitty low-effort browser extension or or trying to rope me into some kind of weird "consulting" gig that is pretty obviously a scam.
It makes me a little sad. Engaging with the community was something I always liked about HN and now its gotten to a point where I am probably just going to remove my email from my profile.
- Aurornis
> It saddens me that what was once a rare joy and way to meet interesting people is now being abused to send cold emails.
The cold email pitch thing has always happened, but it’s getting worse. It also depends highly on the content of your posts, with the number of cold emails varying massively depending on how much your comments look like you’re in a position to benefit someone else.
I had to switch away from a named Hacker News account to pseudonymous handles a long time ago because the emails I was getting were becoming uncomfortably weird and personal. This was before the sharp 2026 increase in this article, so I missed that.
Even when I didn’t put my email in my HN profile I was getting some weird responses from people who went through a lot of effort to track me down. These were stalker-ish in nature by virtue of having had to do enough internet research to find my email. The last one I received was weird enough that I started thinking before every comment about whether or not it might trigger an internet stalker, so I chose to switch accounts.
The 2026 increase is probably multi-factorial. There are more social media gurus than ever before pitching hustle culture and cold outreach. The number of people creating startup projects and hustles has also exploded. Every meetup, user group, and group chat is now full of people working on their “startup” which means they’re having Claude build the project while they prompt their phone during work. Everyone is realizing how har […]
- neya
I received a ton of these in 2026 and 2025 to the point where I suspect this is something YC teaches as part of their accelerator's GTM strategy, because this is a behaviour I've noticed across companies and across cohorts.
"If you aren't paying for the product, then you're the product being sold" is a tale as old as time.
- bjornsing
I posted a comment in the monthly ”Who wants to be hired” thread and I’m now getting multiple emails per day from what seems to be LLM recruiters and career coaches. At first I thought it was complete scams, but after interacting with some of them I’ve come to the conclusion that it’s more complex than that. Some of them actually do propose real, suitable jobs (I think, or the scam is very sophisticated). Could it be that someone actually makes money in a reasonably honest way with these bots? I’m confused.