PostHog's comparison pages have driven over 25,000 signups since 2021
How to write comparison content that doesn't age like milk
PostHog shares how it writes and maintains comparison content that stays accurate. Head-to-head pages convert at around 10%, far above other blog posts. The company credits admitting where competitors are better, accepting corrections from rivals, and storing competitor data in centralized files. AI scouts monitor for drift and flag when PostHog undersells itself, but humans still ship the fixes.
If a competitor wrote this exact page about PostHog, how would I feel reading it? Would it feel like they'd done their homework, or would I feel misrepresented and annoyed?