Citroen revives the 2CV to fight Chinese EVs with nostalgia
Citroen revives the 2CV for an electric age
Citroen has unveiled a retro-styled electric 2CV concept at the Paris Motor Show, aiming for showrooms by 2028 at around £13,000. The original 1948 2CV was a cheap, rugged runabout for French farmers that stayed in production for over 40 years. European brands like Renault, VW, and Fiat are leaning on heritage to sell EVs to sceptical buyers facing a wave of Chinese competition.
In a world where a wave of credible decent quality Chinese EVs are hitting Europe, linking European designs back to their history while using the latest powertrain technology is something the Chinese cannot do.
- Lio
With all the hype around the nostalgia it seems to be slipping by people that this 2CV also has a class leading weight at under a tonne.
Lighter weight means better range for a smaller battery, more efficient tyres and lower road wear. It's one of the reasons why the target price is going to be so low.
It's a really cheap car but I think to do that they still have to have some good engineering in it.
- alentred
There are more details on the official website [1] and in the official video [2]
I already love it. The infotainment is proudly named Radioën. They made the champignon pedals!, although I am not sure this will be kept in the production model due to regulation. The seats will definitely need headrests in the 21st :)
And there is a van model. I doubt that one will be a commercial success, though.
[1] FR: https://2cv-concept.citroen.com/fr/concept/
- PorciiVorbesc
>As they face mounting competition from Chinese manufacturers, Citroen and other European brands are exploiting their heritage as a means of selling modern motors
Heritage and vintage looks of the EU car industry, will only take you so far. Working class people still choose best bang/range for the buck car since their car is a tool, not a fashion statement bag.
Those who treat their car as a fashion accessory are few and the fad of such a retro model wears off quickly when too many people end up with them making them uncool again, like the VW did with the new beetle.
- lucfranken
The original is great fun to drive in. It also had a really simple rooftop which could be opened in some models. It drove on highways but that was really exciting.
It still has lots of heritage feeling. People even make them electric themselves https://eveurope.eu/en/product/ev-hype-ev-conversion-kit-for...
So it’s not just a car model being electrified.
It’s more about the sentiment than the real usefulness of the design in current times.
Here is another example with more photos:
- hn_submit
I've always been amazed why the 2CV is seen as a styling icon. It's a bare-bones car from the 1930's which didn't get produced until the late 40's due to the war. By the time production ramped up it was hopelessly outdated.
The only thing positive that can be said about the modern iteration is its $15K price. But for that money you're not getting a real car but a city roundabout with very limited range and speed. The Chinese BYD Seagull is a real car for $10,000 which is quite large to boot.
It's positive that European carmakers are finally catering to the wallets of their customers. No one is clamoring for an electric $50K VW Rabbit (VW Golf).
- forestingfisher
I'm really digging Citroen's design recently. Along with Renault and Hyundai, they feel like cars from the future instead of the bloated aggressive and angular design we've come to expect
- halflife
Interestingly, the name 2cv means 2 Cheval Fiscal, or 2 fiscal horses. Which was a tax measurement for cars based on a formula of the shape and performance of the engine.
The car itself had 9 horsepower.
- GuB-42
Not a big fan of the trend of making all these small electric cars while at the same time dropping the entire A-segment, which, for Citroen, would be the C1.
The problem is that these electric cars have terrible range, because of the small battery, making them almost exclusively city cars. A-segment gas cars are also marketed as city cars, but they can also do long trips just fine. Not the most comfortable, and you are not taking your entire house with you, but you will get there, at highway speeds, just like with any other car. And with good fuel economy too. Perfect for those who want an affordable car, don't drive much, but may take the occasional road trip. By comparison, that 2CV is mostly designed as a second car (in addition to being a fashion statement), when you already have a big car for long trips (or get rental/public transport instead).
And for manufacturers, I think "affordable" is the problem here, A-segment cars are low margin, but not cheaper to design than more upscale models, especially now with all the safety and environmental regulations, so the market is not really worth it.