64 British design icons enter a knockout bracket — you pick the winner
Best of British Design

A single-elimination tournament of 64 British design classics, from the Mini and the Spitfire to the London Underground map and the K6 phone box. Vote head-to-head through six rounds until one champion remains, then share your bracket. Everyone gets the same draw, and you can see how the crowd voted in each match.
64 icons. Six rounds. One winner. Pick your favourite in each head-to-head until only one is left, then share your chart.
- Tiberium
> 64 icons. Six rounds. One winner.
The winner is Claude
- scrumper
Concorde vs. the Union Flag? In the round of 64? Bah. Impossible to continue.
EDIT Agh now Range Rover v Mini? What do you want from me!?
- SwellJoe
I mostly agreed with the crowd, but the crowd picked St. Paul's Cathedral over the Mini, and that's absurd. I've never once seen a St. Paul's Cathedral on the road, and it did not appear in either version of the Italian Job.
- blululu
This is delightful. Feels like old early 2000s era click spam but the creator didn’t even bother to monetize it. The supermarine spitfire edging out that phone booth is a tough call. This honestly there is something kind of sad about the whole premise. Britain is still so stacked with talent, but it also feels like they’re getting brain drained hard and without an industrial culture to back it up a lot of this talent doesn’t get the same level of visibility as it did in a previous era.
- FuckButtons
I have lived outside the uk now for the majority of the years of I have been able to drive.
The winner was a foregone conclusion, transport signage everywhere else I’ve lived and driven extensively other than the uk is a patchwork mess that has clearly had exactly no thought put into it.