Amazon Brings Its Ad Machine Into ChatGPT
Amazon pilots ad services in ChatGPT
Amazon and OpenAI are piloting ChatGPT ads through Amazon's demand-side platform, letting brands extend campaigns into conversational experiences. Delta Vacations is among the first U.S. testers. Amazon's team will manage and optimize campaigns, with inventory sold on CPC and CPM. OpenAI controls ad delivery, and the pilot is U.S.-only. The tie-up follows ChatGPT ads hitting a $1 billion annualized revenue run rate.
OpenAI linking with an established DSP in its quest for scale isn't particularly surprising, but its initial pick of partner could be.
- ppalata
This is not meant to be tongue in cheek comment but has anybody figured out how the companies manage the "everyone is going to be replaced in a year" rhetoric while also working hard on ads that are clearly designed for humans to consume?
- bitmasher9
It looks like the old saying is true. The smartest minds in all of tech are working overtime to get you to click on advertisements.
- jerf
When ads are inevitably folded into the prompts to the AI, I imagine it'll be fun for a bit to prompt the AI to react with disgust to the idea of having to serve some ad. Until they fix that hole.
I hate that the progression is so predictable. Yeah, clearly labelled ads today. Less clearly labelled tomorrow. Then they'll be indistinguishable from the text of the AI but still separate. Then they'll start folding it in to the AI prompts. Then they'll start folding it in at the training phase so the weights themselves drive you towards Thinking Ford First, this step being inevitable because it almost certainly will be by far the most effective of all of these techniques. Opus 7.2 Brought To You By Mountain Dew. Just a coincidence that every time you ask it to build an authorization system it writes code to ensure that the user has drunk a verification can, and is just incompetent at removing that code for some reason.
Sigh.
Enjoy this era of AI, folks, while the AIs are still developing too quickly for enshittification to catch up properly and the market and indeed the National Interest won't let anyone slow down so it can. But it will. It is inevitable. Make sure to at least keep a toe dipped in the open weights AIs, and any future truly open source AIs that develop.
- faangguyindia
ChatGPT sends a lot of traffic to our app! In fact, most of our users come from ChatGPT.
My guess is that it’s because users talk to ChatGPT about our app, so it recommends it to more people?
- ryandvm
Did anybody think this wasn't going to happen?
They weren't going to burn a couple trillion dollars of capital and lose money on every API call just so you could ask it to tell you why your cat brings you dead mice.
They're going to pump this shit so full of advertising it's not going to be funny. And worse, it's going to be incredibly subtle and insidious. You're not even going to realize the responses are guiding you into certain purchases. Just gentle, reassuring advice that you should be buying shit.
This future sucks.