CD Sales Growth Outpaced Vinyl in the First Half of 2026
I report that CD sales surged 16% to 16.3 million units in the first half of 2026, significantly outpacing vinyl's modest 2.4% growth. While BTS played a major role, the revival extends beyond K-pop, driven by Gen Z's nostalgia for 90s music and a desire for tangible collectibles. Mass-market retailers like Target and Walmart are now capturing nearly 30% of the physical music market, signaling a new chapter for physical formats.
The iridescent gleam of CDs is no longer just a relic of the late '90s and early 2000s; they're functioning as collectibles, fan merchandise, and a way for listeners to support the artists they love.
- herrh
In order to make my kids (2 and 4) be able to play music on their own without having to use a smart device or screen i bought an old boombox for like 10 dollars a couple of years ago. We buy a lot of records, though exclusively in goodwill-like stores, and they love it. They have a lot of audiobooks for kids but also cd:s with music. A favourite right now is Aquas debut album Aquarium (the one with Barbie Girl)
I think it is really nice for kids to get something physical they can look for themselves in stores and find music that they think looks interesting rather than just what the algorithm would give them were they to use screens (They watch some tv though). But they also seem to love just looking in the booklets and the pictures of the artists or they characters from the books. But it also gives them more freedom to just put on a record if they want rather than having to ask me to put something on our Google Nest.
Vinyl records are still too hard to put on and there isn't that much good kids stuff you can find and cassettes are so easy to accidentely tangle. They are still not that good at handling the cd records so they get smudged and jacks and stuff, but i'm looking into buying a CD-R writer so i can easily make new copies of the cd:s that stutter and won't play.
- l72
A friend in his 40s had a 90s birthday party so I burned some mix CDs as party favors.
Those CDrs were 20 years old and have been sitting in a hot, humid attic for the last 10+ years, but still recorded fine.
The real problem was almost no one had a CD player not even in their car!
Also, I don’t think k3b or any of the other software i tried has been updated since 2005, but it all still worked great!
Most importantly, one of my friends brought it home and his 8 year old was so intrigued by it she came over and we burned a bunch of mix cds for her and her friends! I have no idea if her friends had anyway to play them, but she enjoyed making hand made cover art for each friend.
When I was in the attic looking for blank cds I came across a few other spindles of burned cds. Both mixes from my formative years and a bunch my wife had kept. Those times were magical and I few like kids have missed out.
- msftgreed
> CD sales surged 16% to 16.3 million units, soundly outpacing vinyl’s comparatively modest 2.4% growth.
Ok, but the lack of a unit on vinyl makes it very hard to have an apples to apples comparison here. If cds are selling 1000 units and vinyl is selling 1,000,000 units, those 16% and 2.4% numbers are pretty wildly different things.
Also, the huge increase is primarily driven by KPOP (in particular, BTS). CD sales growth was like 6% without them.
I don't know that we can draw a conclusion from that 16% except BTS can move physical media.
- jghn
I'm in the middle of the GenX zone, and have regularly been seeing bands play at small music clubs my entire adult life. When I was younger they'd sell cassette tapes at their merch booth, and that gave way to CDs. Then at some point in the late 00's that shifted to vinyl because CDs became passe, and while most people had shifted to online music vinyl was cool again.
That shifted again in the mid-teens when I started noticing more bands selling cassette tapes, especially in the more underground scenes. Then it was back to vinyl when things got back in action post-COVID.
But what I've noticed over the last couple of years is everyone's selling CDs again. What's more, they're *actually focusing on CDs*. Over the last 20-30 years it's been more an assumption that one is going to download the music and sure, maybe buy some physical media at the merch table. Now it seems like the assumption is you're going to just buy the physical media.
I've found that interesting.
- ColdStream
About 10 years back I figured that this was coming. CDs are the best of both worlds. Near perfect audio quality, not too big physically, cannot have the rights revoked, no subscription fees but really easy to rip and put on your phone or whatever.
A few years back I saw some people buying collections of thousands of discs for maybe $100. Even if 10% of it was good, that was still a huge win. Those huge hauls are becoming rare now as they have been picked clean.
If only Minidisc had better audio quality, it would have REALLY been the perfect medium.
- cdrnsf
Buy CDs, buy vinyl, buy merch, go see shows — support artists instead of platforms and middlemen wherever you can. This is a welcome trend.
- honeycrispy
I built a computer last year and made sure it had a blu-ray drive in it. There are very few cases that have built-in CD bays any more.
- mrguyorama
I have subscribed to Spotify since before 2012. I enjoyed finding new music and the convenience of listening to anything, whenever. My consumption habits are not very amenable to buying CDs, because I have no idea ahead of time which songs will "Hit" for me. I generally don't like "Artists" or "Genres" and I enjoy listening to wildly different music from day to day.
However, I have watched Spotify destroy my playlists regularly, and now it seems to happen more than once a year! Songs that they still have a license for and still have on their platform will be removed from your playlist and marked "Unavailable" because some licensing agreement change meant the actual file and unique ID in their system has changed, and they make zero effort to resolve the damage this regularly does to my library and playlists.
It makes staying on the spotify platform, the spotify "ecosystem" as it were, utterly worthless. No playlist you make today can be expected to be usable in the future. Any effort you put in to organize and find stuff is for naught.
Meanwhile, my shitty folder full of mp3 rips from sketchy sources from highschool has stayed with me, and works perfectly.
It's getting hard to justify now. None of the money I pay even goes to the people I listen to, because they are primarily niche and indie groups. Spotify seems to be doing this on purpose, and a close friend of people high up in Spotify is running a business to generate AI music so that spotify can fill up their generated pl […]