NYC Bans Surveillance Pricing, Fining Companies $1,000 Per Violation

NYC Council passes ban on 'surveillance pricing'

New York City's Council passed a bill banning surveillance pricing — charging shoppers different prices based on algorithms or personal data like browsing history, credit, and location. Fines reach $1,000 per violating transaction, and the ban covers both online and in-store sales. Speaker Julie Menin called it an "insidious and predatory corporate practice" that worsens the affordability crisis. Mayor Zohran Mamdani backs the ban; business groups warn it could hurt loyalty discounts, though Menin says discounts stay legal.

New Yorkers' personal data should never be used as a weapon against their own pocketbooks.
  1. gnabgib

    NY state did it in June https://gothamist.com/news/ny-lawmakers-vote-to-ban-surveill... (https://news.ycombinator.com/item?id=48443192)

    The part of the headline you dropped (that relies on personal data) is the new part

  2. steveBK123

    So will this impact Uber that does some extremely shady stuff around your profile / phone type / battery life / account history / micro location / etc to tease out level of desperation & price elasticity.

  3. stemc43

    We should be doing this on the federal level we should not be doing it on the city level.

  4. iloveyoutwo

    This is a good step.

    Ban facial recognition by the government on civilians and ban Flock and similar. But they aren't interested in limiting their own power.

  5. stemc43

    We need us gdpr General data protection legislation

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