Coffee’s new luxury symbol: a machine with zero plastic
Coffee's new status symbol is a machine without plastic
Health worries about microplastics and a taste for metal and glass are reshaping home coffee gear. Lavazza’s $129 Tablì uses compostable coffee tablets instead of plastic capsules, Keurig’s $499 Alta bundle swaps K-Cups for compostable AltaRounds, and Caraway’s $495 stainless-steel-and-glass brewer keeps plastic out of the brew path entirely. Caraway’s machine is sold out until January, and all three companies report fast sellouts, signaling a broader shift away from plastic in single-serve coffee.
If you’re not doing it, you’re behind where the puck is moving.