Nvidia's RTX 5090 now sells for over $9,000 in the US, 370% above its launch price
RTX 5090 Street Prices Top $9k as Nvidia GPU Costs Climb
Street prices for Nvidia's flagship RTX 5090 have climbed past $9,000 in the US, roughly 370% above its $1,999 MSRP, with some reports citing $9,400. The rest of the RTX 50 lineup has jumped too: the 5080 sits 120% over MSRP in the US, and the 5060 Ti 16GB has been hit hardest by memory costs. Nvidia attributes the increases to an AI-driven global memory shortage, and the premium goes mostly to retailers and resellers, not Nvidia.
When street prices rise on a fixed list price, the extra money goes to retailers, resellers and scalpers rather than to Nvidia.
- TechTechTech
We configured 6 machines each having 2x5090 for local Qwen3.8 in the past months. Prices are very high.
The performance of local AI for coding, given correct setup & harness, is very good and on par for 95% of use cases compared to closed models.
Local usage for end-users is unmetered and token speeds are very fast and keep improving every few weeks due to optimizations being done in the community.
Data remains local which makes EU compliance checkboxes way easier since data never touches anything related to the CLOUD act.
- ticulatedspline
I lament not splurging for the 5090 back when I built my machine, I figured it would only increase in value (even used) but it was hard to swallow the price at release which was already expensive and way above MSRP.
- TrackerFF
Wrote a couple of days ago: I decided to check out what a top gaming PC would cost. $12.5k! Absolutely nuts. I have gamer friends that make bank, the types that have always bought the latest flagship parts at launch, and even they slowing down, because they feel the prices are extortionate.
We're back to early 90s prices.
EDIT: Yes, obviously you don't need a RTX5090 to play games. But it seems to me like the top GPU market is now exclusively for the local LLM users.
- mickeyp
The 5090 is a firecracker of a GPU. RAM of course is a part of this; but it's also just... a really good card. I bought it ostensibly for gaming and light AI, but now I use it for Qwen 3.8 27B running in ninfer and in (shameless plug) dreamcoder.ai it absolutely flies. I get ~2-3k per second prefill (important for large contexts), 256k context and ~150 tok/s.
I have 30 years of coding experience. That tiny model is no Opus 5.5, but make no mistake: it's a very strong coder in the hands of a capable developer.
- bovermyer
As someone whose gaming PC is now over six years old, I am very nervous that my GPU is going to crap out on me, because I won't be able to afford to replace it.