Ford Pledges It Will Never Sell Your Driving Data to Insurers

The Ford Privacy Promise: You're in Control of Your Data

Ford has launched a Privacy Promise, an explicit commitment that customers control what vehicle data they share, adjustable anytime in-vehicle or through the Ford app. The automaker says it never sells data about how you drive to data brokers or insurance companies, and it anonymizes or aggregates data where possible. A survey of just over 1,000 U.S. consumers found privacy matters to them, but so does detailed, on-demand control.