Jet black breaks into the top four for the first time in a spring collection
SS27 Color Stats
Sarah Constantin's automated color analysis of the SS27 ready-to-wear collections, scored with GPT-4o, shows a dramatic turn toward dark neutrals: jet black ranks fourth, a first for a spring season, while red plunges from sixth to 24th. The winners are charcoals, burgundy, olive, mustard, and jewel tones; the losers are pastels, light tans, and garden-party brights. Since luxury spending is back on track per BCG, she reads the darkness as a stylistic shift, not economic caution.
The 1920's, like the 2020s, were an economic boom that felt apocalyptic to live through. They had the new media technologies of the radio and telephone; we have AI.