Seattle becomes first US city to ban surveillance pricing for groceries

Seattle City Council votes to ban surveillance pricing in sale of groceries

Seattle becomes first US city to ban surveillance pricing for groceries

The Seattle City Council passed the Fair Pricing and Transparency Act, prohibiting personalized grocery pricing based on personal data like browsing history and location. Consumer Reports supported the bill, which now awaits Mayor Wilson's signature. Investigations found Instacart's algorithmic pricing caused up to 23% price differences, costing families over $1,200 annually, and similar tactics at Uber and Lyft. Maryland, Connecticut, and New Jersey have enacted similar bans.

Nobody should pay more for basic necessities because a data broker is quietly collecting information about what they're searching for online, what they hover over, what their income is, or where they go.
  1. jsrozner

    The best solution is a constitutional amendment that actually enshrines a right to privacy. Among other things, the retention, aggregation, correlation of any personal data should be illegal (including for commercial purposes). (Storage on behalf of users in encrypted form could be made OK. Could also be refined to support retention of data of the medical, legal, etc kind with the attendant non-admissibility protections.)

    This would fix this issue, it would destroy the surveillance models of Google/Facebook, and it would fix the Flock issue, etc. It would also fix the Roe v Wade issue: women would be able to get abortions in the first couple months of pregnancy without the possibility of harassment, since law enforcement would have no capacity to detect pregnancy until then.

    Also, tech won't save us had a podcast on the dynamic pricing topic:

    https://podcasts.apple.com/us/podcast/how-data-is-changing-a...

  2. apparent

    The devil is really in the details:

    > The bill also permits a vast array of discounting practices while requiring increased transparency around discounts and placing some limitations on how consumers can be profiled.

    The issue isn't "hey, you gave me a custom price that was disadvantageous". The issue is that "you gave me the regular price for some item but gave discounts to other people". That's trickier to outlaw because the "bad price" is the regular price, not a special discounted price.

    If businesses are behaving badly, what they're doing is setting high regular prices and then discounting items that they don't think you'd otherwise buy. For items that you buy all the time, they're giving you minimal or no discounts.

    But if you tell them they can't do this profiling, then they'll presumably resort to some mix of (1) no discounts with slightly lower overall pricing or (2) some loss leaders but otherwise regular pricing.

    It's not especially clear to me that in the long run this is much better for consumers. They might get slightly more consumer surplus, but I doubt it will make that much of a difference. People in a given area probably have fairly similar buying patterns, plus they can still use loyalty programs, student/senior discounts/etc., as well as traditional coupons, to let customers sort themselves into "I'm generally price conscious" and "my time is worth more than my money".

  3. flowerlad

    Why is this limited to groceries? I don't want to pay a different price than others for any category of item, not just groceries.

    Should gyms be able to charge me more based on my weight? Should airlines charge me more because they know I need to travel urgently? Should pharmacies charge me more for medication because they know I have a chronic condition? Should an online retailer charge me more because my browsing history suggests I'm willing to pay a premium? Should insurance companies charge me more because they know I'm unlikely to shop around?

  4. vadansky

    Has buying groceries online been normalized to this extent? I still feel dirty about it, but maybe I’m too old fashioned.

  5. ortusdux

    Link to the bill: https://seattle.legistar.com/LegislationDetail.aspx?ID=81665...

  6. dabinat

    I’m most concerned about data that would normally be illegal to collect or give to advertisers still making its way into their databases anyway. It would be illegal for your doctor to sell details about your health conditions to advertisers, but they may be able to infer it anyway from your purchasing or search data.

    Add AI to the mix and it gets worse. An AI algorithm instructed to maximize profits may charge double for a chocolate bar to someone it inferred was diabetic, but AI is non-deterministic so it would be difficult to prove the reasoning for its decision, which would be handy for plausible deniability.

    And the government being able to purchase data that it would be illegal for it to gather is a massive and glaring loophole. The actions of the Trump Administration should make it obvious to everyone how massive databases with intimate and personal details could be weaponized.

  7. kazinator

    Will Seattle City council also implement one parking fee for all neighborhoods and times of day?

  8. SoftTalker

    I think it's fine to allow it but if you're going to price things based on the individual buyer, you then should be forced to accept counter offers. Make everything negotiable.

    $5.00 for a gallon of milk? No, I'll give you $2.50. Back and forth until you find a mutually agreeable price.

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