How Video Games Inspire Great UX: A Designer's Journey

Video games inspire great UX (2019)

Scott Jenson, a UX designer with over 30 years of experience, explores how video games can inspire better app design. He shares insights from Raph Koster, author of A Theory of Fun, debunking misconceptions like copying game tricks and the idea that games are easy. They introduce six lenses, starting with the distinction between story (author-generated) and narrative (user-generated), illustrated by examples like the 1984 Macintosh boot sequence and PayPal's landing page. The key takeaway: apps should guide users through a carefully crafted journey, not just throw features together.

Users will always create narrative. It’s just human nature, they will go through any experience and remember it by constructing a narrative.

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2026-09-22