User research is the fastest way to fail your way to product-market fit

Build Faster Feedback Loops Using Qualitative User Research

Early-stage founder Nadia Eldeib shares how she uses qualitative user research and Design Sprint methods to test product ideas, value propositions, and landing pages quickly. She argues that the biggest value of this approach is failing faster—learning quickly what doesn't work to extend runway and iterate toward something extraordinary. She also discusses using AI tools to speed up research workflows without replacing human conversations.