OpenAI puts sponsored agents inside ChatGPT ads
OpenAI expands ChatGPT ads with Sponsored Agents
OpenAI is testing Sponsored Agents that let ChatGPT users start a clearly labeled conversation with a business after clicking an ad, distinct from the chatbot's own answers. Advertisers can now build and analyze campaigns via natural-language prompts in ChatGPT, get AI-suggested copy and imagery in Ads Manager, and manage ChatGPT Ads through new HubSpot and Shopify integrations.
After seeing a relevant ad, a user can choose to start a clearly labeled conversation with a business-sponsored agent in ChatGPT.
- cmiles8
Who actually wants this?
I guess we’re about to find out if this helps put out the massive pile of burning cash that OpenAI is trying to deal with, but I know nobody that wants this.
OpenAI claims we’re near AGI and this is the best strategy they have? Oy vey!
- pjc50
As usual with AI customer interaction, I have to ask who is liable for misleading advertising or unmet promises? The advertiser who isn't really in control of the chatbot, or OpenAI?
(Law on this goes all the way back to Carbolic Smoke Ball)
- grey-area
None of this would be necessary if they thought they were actually anywhere near AGI...hmm.
- Imnimo
>Ads in ChatGPT help people find what they’re looking for or discover something they hadn’t considered.
Here I foolishly thought that that was the job of ChatGPT itself.
- datakan
This sounds awful. AI Chatbots will be everywhere Shopify is. I just see a lot of popups in our future with fake names and faces pretending to be people asking us how they can help us.
- MisterMunchkin
The problem with ads in AI, is that they're incredibly creepy. People have told the apps all kinds of sensitive information that they never would have told a normal service. Obviously the advertisers are creaming themselves at that, but it's a new level of creeping.
It also allows them to subtly influence the messaging. It would be like if somebody tried to not bring out the Heinz at a family gathering. It just wouldn't be the same, because of the subtle messaging that has been inserted into the content. How could you trust them?
- pluc
How else are they to monetize text outputs? This was always the plan and it's going to get much worse (or better depending on which side of the fence you're on). Google did the same thing when it controlled web indexation: ads, sponsored results and SEO. All of these things will be coming to agents: you will be monetized or you will be paying not to be.
- stanfordkid
This isn't that different from the chat interfaces already available on Amazon regarding a particular product.