Muse, the band, lost its social media handles to Muse, Meta's new AI agent

Meta's newly launched AI agent, Muse, has taken over social media handles long held by the English rock band of the same name. The band, which trademarked its name in 1999, now uses @museband on Instagram and X, while Meta's agent claims @Muse. This incident raises fresh concerns about platform control over usernames, echoing past cases like Meta's acquisition of @Meta and @Threads handles. Meta hasn't commented, and the band's reps are silent.
Muse has written songs that are 'heavily inspired by fears and anxieties surrounding technology and how it might be used for social oppression.'
- ChrisArchitect
- loeg
> The exact circumstances surrounding how the accounts changed hands are unclear
Maybe, you know, Meta bought the account from the band in a voluntary transaction?