Paramount Caught Using Fake Grassroots Group to Drum Up Support for Merger
Paramount Caught Using 'Astroturf' Group to Drum Up Fake Support for Merger
As Paramount and Warner Bros. pursue a $111 billion merger, Techdirt reports that Paramount has been caught using an 'astroturf' nonprofit, Neighbors for Strong Communities, to text Californians and pressure Attorney General Rob Bonta into dropping his antitrust lawsuit. The group, formed just three months ago by industry lobbyists, hides its donors and uses a UPS store address—classic signs of a corporate-backed campaign to manufacture public support. The article highlights Paramount's other desperate tactics, including accusing critics of antisemitism and threatening to leave California.
These are classic hallmarks of a corporate-backed astroturf campaign designed to manufacture the appearance of grassroots opposition.
- MarioMan
Several years ago, Paramount was handing out free monthly trial codes for Paramount Plus every month.
Then, some time in 2020, they just ”forgot” to cut off my access after the trial ended.
I had free Paramount Plus from then until 2025, when they merged with Skydance.
The free subscription expired almost immediately after the merger was announced.
It’s evident to me now that they did this to boost their active subscriber numbers.
I’m sure a lot of people didn’t even realize this had happened to their accounts.
And those that had weren’t about to complain about it too loudly.
- piloto_ciego
Man... I am wondering how much of everything this is these days...
This is just one instance, but the propaganda effect I think is happening strong. I think probably all of public opinion is being manipulated like this...
- muro
https://theonion.com/the-onions-exclusive-interview-with-lar...
- airstrike
> In reality, mergers like this — particularly when involving Warner Brothers — have a long history of resulting in mass layoffs, higher prices, and lower-quality product as the merged company tries to pay down debt from the deal.
This is wrong. There are mass layoffs because you don't need 2 HR departments, 2 Accounting departments, and so on. You can often do away with lots of sales & marketing too, in some industries.
These are called "cost synergies" in M&A, and are basically the only synergies someone will give you credit for in a deal.
Debt financing is not required for there to be cost synergies.
- asdff
It is funny seeing how turfed reddit gets in the eve of something like an election. What I do is use RES to flag people who post nothing but political articles. They will have post histories hidden but if you dig a little you see they basically all post the same sort of fodder in like 15-20 subreddits at once. If they post comments it is often formulaic madlibs and repeated all over.
But the biggest tell is all the users I flaired and were previously dominating posts on the subreddit go cold immediately after the election. The whole page goes from flared users posting political articles back to unflared users posting whatever they tend to post. This happened most recently with accounts I found posting pro Tom Steyer content ahead of the CA governor primary. I will still see a few of them active on occasion but still with the same posting patterns: all politically bent articles put in the right subreddits for engagement with them. I'm guessing it is just a general bot ring for rent used by various media companies and pacs little different than leasing a billboard. I wonder what the companies look like that actually lease these rings out?
- iooi
Original article (linked in the submitted article): https://theintercept.com/2026/08/21/paramount-merger-warner-...
- juliusceasar
Posting it here is also antisemitic...
- rglover
Oh, to be a corporate puppet [1].