Val Town's AEO playbook: how to attract AI agents without losing your human voice
A docs page is a search query to find AI agents and route them to your company
Val Town noticed a surge in signups referred by AI chatbots, prompting an exploration of Answer Engine Optimization (AEO). The team shares their three-step approach: measuring bot referrals through improved onboarding surveys, selectively allowing beneficial crawlers while blocking data-hungry ones, and creating content that appeals to both AI and humans. They emphasize maintaining human experience over optimizing purely for agents, and detail their experiments with AI-generated content, ultimately choosing to write themselves.
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