Kobo's U.S. sales double in 2025 and 2026, with 70% female customer base
Doubling of Kobo's U.S. sales in both 2025 and 2026, 70% US female customer base
Kobo has seen a dramatic surge in U.S. sales, doubling in both 2025 and 2026. Notably, 70% of its U.S. customers are female, a demographic shift that highlights the brand's growing appeal. This growth reflects Kobo's successful positioning in the e-reader market, challenging competitors like Amazon's Kindle.
The doubling of Kobo's U.S. sales in both 2025 and 2026, with 70% of its U.S. customer base being female, marks a significant shift in the e-reader market.
- Night_Thastus
I got the Libra Color awhile back. I rediscovered my love of reading. Chewed through dozens of Star Trek books (some are quite good!). And a comic, which surprised me with the color and resolution the Libra offered.
The store seems to work well and the prices are pretty cheap, but you can also load them manually through something like Calibre if you already have a collection of ebooks.
I love how thin and light it is. I originally thought the small size would be a downside, but being able to fit it almost anywhere has made it great for plane/train rides or any kind of trip.
The battery lasts quite a long time, though it seems to discharge quickly if you don't use it for a while.
I think my favorite part is that it's just super intuitive. It feels purpose-built and does everything in the way I expect it to.
Overall, highly recommend. Very good product.
- jjice
I got a Kindle Paperwhite as a gift from my work and I fell in love with e-readers. Then I really didn't like how Amazon was locking down getting your own epubs onto the device (it's only gotten worse), so I quickly found Kobos were an excellent device for my use case. I found that buying ePubs online was way more available than I would have thought and now I get to keep my digital books. Just drag and drop them onto the Kobo.
Kobo also has a "sideload mode" that (despite the slightly confusing name) just remove all online features all together.
- strictnein
Interesting observation here. I still read a lot, but airplanes have become a place I rarely do. I used to always pick up a book every time I flew and would finish it on the flight home. I would still much rather read a real book on the beach than doomscroll though.
> "We're losing the person who reads one book a year," he says. "And that was the person who bought their one Tom Clancy novel when they went on vacation, because you needed something to read on the plane because there was nothing else to do on the plane. Now that the plane has Wi-Fi, and so does that beach, that person is scrolling, not reading."
- Pfhortune
I love that Kobos can still be set up completely offline. At the setup screen you can mount the device, set a flag in the config file, unmount/reboot, and boom, it's ready for your books.
My Clara BW is my daily driver. As much as I'd like to use an open reader, their rendering and screen quality are still not quite as polished as the corpo options.
- jm4
Love Kobo. I switched from Kindle to the Libra Colour a while back. It's a superior device and I don't have to give money to Amazon. It's more responsive, it has physical buttons for turning pages and the screen looks great. The built in book store is ok. I haven't had trouble finding anything, but there aren't many reviews if you're into that sort of thing. I was able to sideload my Kindle library easily too.
- hn_submit
Amazon wiping people's e-books they had already bought was probably the straw that broke the camel's back. Yeah, they swore to never do it again but what's that worth?
I've been steering clear from Kindle even though their devices are an attractive buy. It wouldn't surprise me in the least if Amazon left the e-reader market in a few years since their Kindles are tainted.
- probably_wrong
Mildly related side note: my Kindle DX died this year (it won't charge nor reset, even with a new battery) so I've been looking for a replacement. I'd like a second-hand one but, based on my eBay experience, barely anyone is getting rid of their e-readers.
Considering how many second-hand computers, tablets, and cell phones are there, I find this surprising.
- ryanmcbride
My wife and I both had kindles since they were first a thing and we both switched to Kobo a few years ago. So nice not getting ads.