DNS Now Lets Domains Advertise They're for Sale

A domain can now say it is for sale, in DNS

DNS Now Lets Domains Advertise They're for Sale

A new DNS record, _for-sale, lets domain owners signal availability without disrupting their live site. Defined by RFC 10023, it's a TXT record carrying version, price, contact, or custom data. Unlike parking, it doesn't affect the website or email. It targets brokers and automated services, filling the gap between registration status and actual willingness to sell. Implementation is simple, but requires careful adherence to format and TTL rules, and DNSSEC signing is recommended to prevent forgery.

The signal a domain owner most wants to send is the one there has never been a channel for.
  1. comrade1234

    Something I've wondered... if you publicly say that a domain is for sale and someone has a trademark for it would you automatically lose in arbitration?

    Around 1998 I registered a domain. Sony registered a trademark with the same name a few years after that. Someone on a Gmail account asked if he could buy it - I later found out he worked for Sony. I told him no - it's for a game I've been working on. I went on a vacation for a month and when I got back there was a fedex package filled with documents from Sony saying I'm violating their trademark and they'll take the domain.

    I got a lawyer and he told me that I shouldn't offer it for sale as that would show the arbitration board that I don't need the domain. But he also told me that in order to fight the trademark it would probably cost a couple of hundred thousand dollars. So I could keep the domain but not use it for commerce...

    In the end I ended up selling it to Sony but through my lawyer - I never stated it was for sale. But this was early on for domains and I wonder what the process is like now.

  2. Tiberium

    RFC: https://www.rfc-editor.org/rfc/rfc10023.html

  3. asdfman123

    They need Georgism for DNS names. You set your own price for your domain. But you have to pay 2-5% of that price annually to keep it.

    That way, squatters are incentived to sell it to someone who's going to use it.

  4. kmoser

    > Remove it when the domain is no longer for sale. The convention has no “not for sale” value; absence is the only way to say no.

    Since most domains that are for sale don't currently have such a record, it would be wrong to assume they are not for sale. Therefore, absence of such a record does not explicitly mean "not for sale." It's no different from a house: a "for sale" sign in the front yard means it's for sale, but lack of a sign doesn't mean it's not for sale; it could mean the owner doesn't wish to advertise that way, or at all.

  5. layer8

    It’s interesting that domains apparently are still such a big business, despite how browsers have been deemphasizing URLs and domain names, and given the prevalence of apps.

  6. Anoian

    Yeah cause we really had to improve domain squatters lives.

    In my opinion domain squatting should be banned instead.

  7. Habgdnv

    I noticed few commenters mention something like a rule: If you say your domain is for sale, they will take it from you because..... And was wondering, few years back, twitter was sold to mr Elon. I will just say it like this: Did they lose all their trademarks and rights to all domains, if someone register twitter.cc or twitter.it or similar, because twitter is for sale and they did not need the trademark for business anymore?

  8. temp0826

    This would have been great for a 2-letter .st domain I had been wanting for years (which appeared to be parked and just redirecting towards ticketmaster or something, with no contact info available). I was bummed about it for a long time, as the .st nic had a sale on 2-letter domains which made me want to pull the trigger, but it got scooped up a day or two prior apparently. I lucked out this year and saw they let it lapse! (I did have a yearly calendar reminder telling me to run whois :)

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2026-08-08