Why I Stopped Creating Content and Started Calling Myself an Author
I Stopped "Creating Content"
I realized that labeling my work as 'content' reduced my readers to mere 'traffic' and my writing to a commodity. Inspired by the timeless power of Michelangelo's David, I rejected corporate jargon like 'distribution channels' and 'lifetime value.' By reclaiming terms like 'author' and 'blogger,' I shifted my mindset from extracting value to genuinely connecting with real people who choose to spend their time with me.
Traffic makes me feel like I'm just throwing out flypaper and measuring whatever sticks.
- danielciocirlan
You “create content” if what you’re after is just money, and “content” is this malleable goo you have to produce and shove it down the algorithm so that it gets “traffic”, another form of goo that gets “funneled” and “converted” into money.
In other words, it loses all (human) meaning.
So yes, if you care at all, you shouldn’t “create content”. You should be writing essays, recording tutorials, training, music, conversations, etc. the kind of things you care about, for an audience whose attention you don’t take for granted, hoping that they too will care at least a little. If they do, they will pay you because they will rather part with money than part with your work.
- sltr
Since 2002 Richard Stallman has spoken again using term "content" this way.
> using the word as a noun to describe works and communications through which people have expressed themselves adopts an attitude you might rather avoid: it treats them as a commodity whose purpose is to fill a box and make money. In effect, it disparages all the works by subordinating them to the box that is full.
- keiferski
I actually really like the term content creator, because it removes the artificial boundaries that come with being a writer, photographer, filmmaker, etc. and just lets you make stuff. The medium doesn't matter if you're a content creator, to a large extent.
The alternative is "art" but that comes with a lot of other baggage that often sounds unintentionally pretentious, especially if you aren't actually creating paintings/sculptures/traditional/contemporary studio art. The word creative used to serve a similar purpose, but nowadays I think it sounds both blasé and pretentious.
Yes, content does come with an expectation that you're creating things for an commercial audience; however, I think content is tied to media, and not merely any sort of created object. And so by extension you are participating in the global media sphere by making content, and not just painting for your own enjoyment.
It’s also worth pointing out that while Michelangelo did think of himself as an artist and a sculptor and painter, those professions were basically tradesmen at the time. The concept of high art, in the purely non-economic way we think of today, didn’t come for centuries after his life.
- glial
I appreciate this push-back. I keep a running list of words like this...content, product, device, experience, space, vehicle, resource, etc. I can't put my finger on why, but all of these make me distrust the speaker.
- firefoxd
Content used to be a bad word, now kids want to become content creators when they grow up.
I was hired at a job the very same day Google released their first Panda update[0]. This was the update that nuked all content farmers from search results. It was complete chaos, I sat in an empty cubicle, not knowing if I should stay or leave while the manager cursed and paced. Our ad revenue went from millions to zero, overnight. Unfortunately, they figured out a trick to game google. Which I guess meant I remained employed.
- sgarland
This resonates with me. I’ve always found the term annoying, because it felt like it was distilling artistic expression down to its most abstract form: content. If all you’re producing is abstract “content,” why should I participate? What makes it special?
- advisedwang
I believe there is a material difference between "content" and other modes of creative output: content is defined by a pipeline. It is desired for it's recurring revenue.
You could make the tackiest, most commercial and derivative musical, but it's still not content because it's just one.
You could make the most eloquent, poetic and inventive podcast in the world, but so long as you are still doing weekly releases (with ads, plus an ad free patreon, of course) it is content.
The tragedy is that we want artists to have reliable income, but the business models, incentives and consumption habits that come with the reliable output to provide that reliable income lead us to the ugliness that people blame on "content".
- andai
So the main issue here is that corporate language is dehumanizing? Well, "human resources" might have been a hint, I suppose!
I have to agree. It is dehumanizing. But, it's unfortunate, because the language of business is the language of business. We have this one. We don't have a separate, identically shaped one, made up of nicer sounding words.
Would be nice if we did, though.