If You Build It, They Will Come: Organizing Events to Join Communities

If You Build It, They Will Come: Organizing Events to Join Communities

I discovered that the fastest way to join a new social group is to organize events for its core activity. Most people treat communities like wild blueberry bushes that appear naturally, but social scenes actually require someone to do the legwork. By producing social fabric instead of just consuming it, you can quickly make friends and become a leader, solving the problem of too many free riders in your own circle.

Getting people to come is like giving away ice cream at the beach.
  1. xyzelement

    // Lots of people have a sort of consumer attitude towards their communities, where they take everything for granted. I saw things this way when I was young. A social scene is an automatic feature of the world that appears on its own, like a wild blueberry bush. It starts sprouting parties and dinners and conferences and reading groups as naturally as the bush sprouts berries

    True in general. As a kid you think of things as bigger than you. Like whoever maintains a hiking trail or runs your towns diner is "big" compared to you.

    As a grown up you hopefully realize that it's the other way - the work and effort to make and maintain those things is vulnerable and fragile.

    I think about this whenever I see someone hop over the subway turnstile. The transit system is "for granted" - it's you and your few bucks that matters. But of enough ppl feel that way it all goes away via decay eventually.

  2. embedding-shape

    > Lots of people have a sort of consumer attitude towards their communities, where they take everything for granted. I saw things this way when I was young. A social scene is an automatic feature of the world that appears on its own, like a wild blueberry bush. It starts sprouting parties and dinners and conferences and reading groups as naturally as the bush sprouts berries.

    I feel like this generally applies a lot in life, and most people generally sees themselves as passive consumers when it comes to most things. You can just do things, even if people look at you weird or say your weird, even in public, and nothing really changes when they say/think those things about you. Just enjoy life as much as you can, in the way you wish, without harming others.

  3. crab_galaxy

    You really have to do it for the love of the game. It can be surprisingly vulnerable to be the social fabric, and it’s super easy to fall into various toxic inner dialogs when you’re busy and others don’t pick up the slack, or if others don’t reciprocate the effort, or worst of all when others don’t include you for whatever reason.

  4. mattmaroon

    “I’ve come to believe that part of today’s problem of social alienation is a problem of too many free riders.”

    I started planning street festivals a few years ago. It’s now a lucrative and growing business for me. The demand for events at all scales vastly outstrips supply, and I think growing social isolation is part of the reason.

    The free riders might seem like a problem to someone who just wants there to be events, but it is a huge opportunity to us who throw them.

  5. Dig1t

    I think this is a little bit oversimplified and I don't know that it's even true at all. It's basically the opposite story of what's told by "Bowling Alone".

    That book was written in the year 2000, when the author observed that institutions that previously provided social fabric were all dying. The United States used to have a robust web of institutions that provided social fabric and they have mostly all gone away, and they went away because people just stopped attending them, seemingly because of lack of interest. This was then proceeded by the "problem of social alienation" that this author is talking about.

    This problem of social alienation was predicted long ago by the people who worried about the collapse of institutions that provided social capital.

    As someone who does organize many group events, I can tell you that it's really hard to get people to show up. A good percentage of people bail last minute or don't respond to invitations at all. The problem gets worse the older people get as well.

    https://en.wikipedia.org/wiki/Bowling_Alone

  6. Exoristos

    America used to be awash with grassroots social institutions. I know an elderly gent who belonged to the Lions _and_ two similar organizations. When my mother was young, there were dances and dinners multiple nights a week. Which, for me, raises the question why weren't these things passed down? Why weren't the young a kind of apprentices to the old? That seems like the natural progression. But we see this generational rift in many areas of American life, including on the job training or something as practical as home cooking. It's like gazing into the past across a cataclysmic divide.

  7. brap

    This is very interesting. I never thought of myself as a “consumer” in that sense, but I guess it is 100% correct, I’ve always been a consumer and I have in fact taken things for granted.

    I don’t see that changing, to be honest, but it’s interesting that this never even occurred to me. It seems so obvious in hindsight. Quite the blindspot.

  8. fellowniusmonk

    This is entirely about social friction.

    Blaming the people trained by the smartest people on earth (with population level ad sales and a/b testing) to reject friction until they start to feel it as a poison isn't their fault.

    We built a low friction co-working space that was mostly a social club after work hours, and by reducing that friction even the most intense introverts ended up integrated.

    It's not difficult it's just hard.

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2026-07-18