OnePlus Halts New Product Rollouts in Europe and North America
OnePlus halts operations in USA and Europe
As part of a global strategy adjustment, OnePlus has announced it will stop launching new products in Europe and North America. However, existing users will continue to receive software updates, security patches, and warranty support. The company plans to streamline development by offering an optional upgrade to ColorOS for eligible devices, ensuring that customer service and repair channels remain fully operational.
It has been a privilege to have you as part of this journey.
- freedomben
OnePlus is one of the saddest stories out there. It was the hacker's choice for a while. It was originally the "Never Settle" phone that ran mostly stock android, had specs maxxed out, price was great, and bootloader was unlocked plus they provided factory images. Those were all reasons I bought a lot of OnePlus phones in the early years.
Then they flushed nearly all of it down the toilet. The day they stopped posting factory images was the day I saw the writing on the wall. Such a shame.
- mellosouls
Editorialised! No new products, not halts operations. Please be more careful.
OnePlus has decided to conclude new product rollouts in Europe and North America.
The difference matters for those of us on OnePlus devices:
Though we will no longer launch new products in Europe, our commitment to you remains unchanged. Backed by OPPO, existing OnePlus devices will continue to receive scheduled software updates and security patches within the support periods originally committed for each device model.
Etc.
- adamsmark
I worked for OnePlus a few years ago, managing its Amazon account.
The culture leaned heavily toward 996: 9 a.m. to 9 p.m., six days a week. I was there during a particularly tumultuous period, and by that point a lot of the staffing had already been hollowed out.
That said, the OnePlus 11, 12, 13, and 15 are great phones. The 13 and 15 in particular have insane battery life. I have never managed to drain either one to zero in a single day.
As far as I know, OnePlus and Motorola are also the only major companies selling phones with silicon-carbon batteries in the United States. It is ridiculous that Samsung and Apple still have not adopted them.
One of my biggest frustrations at OnePlus was how much of the internal tooling remained in Chinese or used poor English translations. Most of the management was also based in China and often did not seem to understand the US market very well.
Probably the most ridiculous example was an internal invoice or payment-submission portal. It was awful to use, but the terminology was even stranger. A submission apparently needed to be “signed” and then “sealed.”
I never asked anyone what the original Chinese term was, but I assumed it referred to the use of a Chinese name chop or company seal. Name chops are stone stamps bearing a person’s or company’s name that are pressed into ink and applied to documents as a form of authorization.
It was a small thing, but it captured the broader problem pretty well: internal processes designed around Chi […]
- rock_artist
I'm not sure as others why others feel this is a major change.
OnePlus was always a subsidiary by Carl Pei [1] who eventually left the brand to create a new gadgets/tech company.
Nothing [2] is the next project he started that keeps many of the ideas started with OnePlus, good value for money and aim for quality Android.
Bootloader also seems to allow unlocking [3]
In recent years OnePlus was just another Chinese phone.
But if I've misunderstood something, I'll appreciate me being corrected.
[1] https://en.wikipedia.org/wiki/Carl_Pei
[3] https://nothing.community/d/6047-policies-for-rootingunlocki...
- rickdeckard
The headline "Oppo stops sale under OnePlus brand in US and Europe" would be more appropriate.
OnePlus products were mostly slightly redesigned Oppo products for the past years, built on the same hardware and running the same OS.
Early-on it was an impressive corporate experiment to observe: The giant company Oppo gave one of its members Carl Pei the chance to create an agile sub-brand with an own OS and access to Oppo's supply chain.
Carl Pei succeeded and OnePlus became a disruptive force in many markets for several years.
But Carl Pei already left (to start the UK-based tech company 'Nothing'), the OnePlus OS was discontinued and product development was largely folded into Oppo many years ago already...
- mergy
Loved my OnePlus One and ran nightlies of Cyanogenmod on it for quite a while. I had that bamboo wood backing on the phone that was really nice to the touch. Premium feel and a hacker phone.
It was quality and lasted for many years. I got it after I left the Apple ecosystem and my HTC One (M7) had become pretty banged-up.
I shifted away from OnePlus as it became more pricey and went with Samsung models over the last many years. I also no longer have as much time to play with LineageOS and nightlies anymore.
I did go back to OnePlus around the 10 series but wasn't impressed enough to keep it very long. I still use the red USB-C cables though.
I feel this is just a case where innovation eventually gives way and the Opportunity acquisition along with the data breach just made it less risk-adverse to innovate on features and pricing which has led to the pull-back.
OnePlus was fun when Cyanogenmod was edgy, etc. and you had the fight against the overwhelming crapware telcos forced on Android users. Still happening, sure, but unlocked phones and cleaner flavors of Android have mitigated a lot of that now.
- Scene_Cast2
They were one of the brands with unlockable bootloaders and slide switches for mute. Unfortunately the Oppo takeover didn't preserve either.
Written on a OnePlus 8 Pro.
- bearjaws
When they increased prices to $900 for roughly the same quality as Samsung it was doomed.
The OnePlus 7 was such an amazing phone and honestly I remember buying a Pixel after it and realizing how crappy Tensor was and well optimized OnePlus was.
- try-working
I worked at OPPO and OnePlus when OnePlus was being re-integrated into OPPO. It used to be its own org with a separate office, but the team was moved into the new OPPO office.
If you want to understand why OnePlus has been destroyed since then, there's a number of factos that I will just quickly list: OPPO was doing a large international push from 2019, and OnePlus was the little sub-brand that was more successful than it's mother brand. OnePlus was an international team, OPPO fully Chinese, with a CEO and the entire upper management not able to speak English. OnePlus continued to succeed while OPPO couldn't do good marketing. This was embarrassing, so of course OnePlus had to be downgraded. Pete Lau became OPPO CPO and decided that OnePlus should be a lower to mid brand, and the product was changed to reflect that. Lots of people left.
Ego, incompetent management that knew nothing about the world outside of China and terrible decisions that followed, led to the erosion of OnePlus.
It could have made them a real player internationally but they intentionally destroyed it.
- methuselah_in
It all started when Carl Pie left i suppose. Nothing devices are good but aren't cheap as one plus. They will i guess continue to move in Asia for now i guess.