Meta Reverses Course: New AI Image Feature Pulled After Backlash

Meta pulls new AI image feature after days of backlash

Meta Reverses Course: New AI Image Feature Pulled After Backlash

Meta has abruptly removed its new Muse Image feature from Instagram following intense user backlash. The tool allowed users to generate AI images from public profiles, sparking immediate controversy over privacy and consent. Acknowledging they missed the mark, the company admitted the feature is no longer available despite plans to expand it to Facebook, WhatsApp, and Messenger.

Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way.
  1. BenFranklin100

    This and and other thing like Zuckerberg’s desire to integrate facial recognition into Meta’s Ray-ban glasses puts him in squarely in the lead for world’s creepiest human.

    https://www.wired.com/story/meta-smart-glasses-face-recognit...

  2. bodash

    > AI companies see people's images and data as raw material to be exploited

    What a quote

  3. encomiast

    Meta seems to be completely tone-deaf when it comes to products and features. I wonder if this is a function of a single person, surrounded by people with little incentive to disagree, having all the decision making power in a company.

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2026-07-11