AI Content Floods Social Media, Especially LinkedIn
AI Content Is Everywhere on Social Media, Especially LinkedIn
We analyzed over one million posts across LinkedIn, X, Reddit, and others to track AI-generated content. Our data reveals that longform posts are hit hardest, with LinkedIn accounting for nearly two-thirds of all flagged AI slop. Surprisingly, users are more willing to use AI for professional identity posts than casual anonymous ones, creating a unique challenge for platform integrity.
Contrary to what one might expect, people are overwhelmingly willing to use AI to speak on their behalf in professional settings that are associated with their real identity, and less likely to use it on casual and anonymous platforms.
- redsymbol
I wrote a post on linkedin last year titled "Do not use AI to write."
Boy, was it controversial. I could not believe how hard some people were pushing back in the comments.
Quoting from myself there:
"When you write your own words, you are forging your own voice. It is distinctive, conveys your unique world view, and connects with others in a way that is specific to you alone.
If you use an AI tool to write for you instead, you lose all of that."
That seems blindingly self-evident to me, but apparently a lot of folks disagree.
Something else I said:
"Writing is hard because thinking is hard. When you write, you forge your thoughts, distinctions, mental models and even feelings into the clarity of precision that the written word demands. When you outsource your writing to an AI tool, you lose more than you know."
I guess a lot of people don't want to bother with all that.
- palata
My feeling is that it interferes a lot with "the social media algorithms" and hence with the "infinite wall of random stuff from people you don't know".
In the last few years I have been going back to RSS feeds, subscribing to blogs I like. What I lose there is that I don't get suggestions for blogs I don't already know.
I genuinely wonder if there could be an opportunity for webrings there. Like blogs could have an RSS feed of "blogs I follow" by the author, and I could choose to follow them or at least visit them and selectively subscribe.
The thing is that many times, there is one article I like in a blog but not necessarily the rest. So more than "blogs I follow", it could be "articles I liked". So that if I subscribe to the RSS feed of someone, I get exposed to articles they "bookmarked", and eventually it can help me discover blogs I want to subscribe to.
Or maybe it all exists already. Or used to exist, probably.
- scientifik
LinkedIn is totally useless at this point.
- If you're a job seeker, most of the jobs are fake for pretend growth optics.
- If you're a senior level or executive you're targeted non-stop by sales people telling you about "the conversations they're having ..."
- If you're looking for actual thought leadership or interesting information, you're bombarded with random tik-tok style videos, totally contrived stories and "lessons" to how ordering at Starbucks is like managing cloud infrastructure
It's turned into a completely artificial and useless community because Microsoft chased the same growth and engagement metrics as Facebook did, now no one considers it to be a place for serious discussion.
- ikesau
Beyond the OP's AI-written or AI assisted distinction, I'm also noticing people mimicking LLM's speech patterns. I've read blogs from people who I'm quite sure are above pasting AI output directly into their words who nevertheless are sounding more and more like AI as the sum of all their conversations with Claude begins to rub off on them (myself included, probably)
- JimsonYang
Reddit has 13% bots? I dont believe it, reddit is swarmed with engagement farms and auto reply bots
- TrackerFF
AI has just accelerated what has always been out there. LinkedIn has more or less always been a place where people write scripted BS stories, AI just made it a lot easier.
- kappar
Can confirm, this pushed me to delete the LinkedIn a few months ago and haven't looked back. It was at one time a professional portfolio, now I consider it a huge red flag if a company even questions why I do not have a LinkedIn. If you want references I will provide them. Social media is not a job requirement for any position I'm interested in.
- elicash
It amusing that Musk attempted to reverse his purchase of Twitter by citing the number of bots, and then research like this comes out alleging that now 29% of the X's long form articles are fully AI.
It's not exactly the same thing, of course, but still interesting the extent to which this type of content is viewed as the business opportunity for him.