Felix and I: Building 100 Affiliate Websites in a Summer

In 2010, Jacob Filipp and his friend Felix set out to become millionaires by 30 by building a network of 100 e-commerce affiliate websites. Using datafeeds from merchants, they cloned product catalogs to outrank the originals on Google. Despite the tedious work and modest earnings ($1,300 on $1,800 expenses), they hit their milestone by December. The story captures the summer's heat, their social life in Toronto, and the entrepreneurial spirit of the era.