McDonald's Built a 515-Page Dossier on Me. It Says I'll Never Stop Eating There

WIRED's Reece Rogers requested his personal data from McDonald's loyalty program under California law and received a 515-page file. The report included detailed purchase history and predictive analytics: expected visits, average spend, and even an attrition score of zero, suggesting he'll never stop eating there. Privacy experts say this is standard practice for large companies, but the report's format is hard for consumers to understand, highlighting the need for clearer disclosures.