Gateway 2000's Hilariously Bad Ads: From Party Hats to Soap Opera Parodies

Gateway 2000's hilariously bad ads in the 90s (Part II)

Gateway 2000's 90s advertising was a wild ride of barnyard puns, costumed CEOs, and multi-page soap opera parodies. Despite cringe-worthy campaigns, the company's sales soared to $3.7 billion by 1995. This article explores the strategy behind the madness, from Ted Waitt's bravado to the infamous 'As The Hard Drive Turns' series, and how the company's eventual decline mirrored its shift away from quirky branding.