Californians' data deletion requests, DROP, become enforceable Aug. 1
Starting Aug. 1, registered data brokers in California must honor deletion requests submitted through the state's Delete Request Opt-out Platform (DROP). About 350,000 residents have already signed up. The tool lets consumers avoid contacting hundreds of companies individually. Non-compliant brokers face fines of $200 per day per affected Californian. Cal Privacy has already fined 12 brokers for failing to register. The tool won't erase all online data, but offers a new way to push back.
We oftentimes are the product, our information, our data is the product that people collect, package up into digital dossiers and sell.