Faber Birren: The Color Consultant Who Painted America
Shades of Meaning (2018)
Faber Birren, a University of Chicago dropout, became the most authoritative voice on color in 20th-century America. He advised Disney, DuPont, and Condé Nast, and his work ranged from making meat look redder in coolers to standardizing safety colors in factories. Birren's story reveals how color evolved from a neglected art to a tool of mass psychology and commerce.
Color … is more like religion. It is in the blood, an essential part of the psychic make-up of an individual.