Apple's Slippery Slope: Why One Ad Leads to Infinite Ads
"Gravity is worth asking about."
John Gruber's comparison of ads to laptop stickers sparks a deeper reflection on the zero-one-infinity rule in UI design. The author argues that once a product opens the door to one ad, setting, or exception, it's nearly impossible to stop the flood. Examples like Chrome's right-click menu and iOS screenshot options illustrate how choices multiply. The piece emphasizes the need for arbitrary limitations and hiring people who can say, 'We like our own stickers better.'
The logic is always circular: Why would the team adding a third option have to do something a team adding a second option didn’t have to do?
- glimshe
I really wanted to hear the opinion from Mac diehards about modern MacOS. I've used Windows for decades but bought a Mac M2 a while ago. I really like it so I'm not trying to say "Apple Bad". But I'm yet to see Apple's legendary simplicity, minimalism and attention to detail.
I keep complaining about the fact Mac OS asks me whether I want to allow chrome to access the local network with every update. I tried to dig deeper and discovered a privacy settings UI with dozens of entries written "Google Chrome" with the permission disabled. One for each time I said "No".
This is absolutely embarrassing. I wouldn't call it a bug, but a lazy and incompetent design that I thought could not happen in a Apple product.
I'll give you another example. Lately I've noticed a progress bar under the Apps icon on the dock. At first I didn't even know it was a progress bar because I use the Dock vertically - it looked like a separator - and the progress bar made no progress.
One day, the progress bar actually made progress and stayed stuck at 80%. I thought something had crashed and rebooted the machine. It stayed there. I eventually discovered by trial and error that the problem was that a running WhatsApp app prevented the WhatsApp update process to finish. Since it was always open as I used the computer, that annoying UI element stayed around forever. By closing WhatsApp, the bar unlocked and the update finished.
Pretty horrible. Is Apple learning from Microsoft?
- microtonal
Even the 'own stickers' joke doesn't really apply anymore. I recently saw ads for Apple Fitness+ and Apple Intelligence in the system settings (!, I'll forgive the ads for Apple Care). Apple Creator Studio ads in the former iWork Apps (including abusing toolbar icons for it). Finally (luckily I haven't experienced it), ads for their F1 movie in Apple Wallet.
It is gross and destroys what Apple stood for.
Their introduction of more and more ads shows that they want to optimize the Services category at all cost. Hardware hasn't grown as much as historically and they haven't been able to start new categories in recent history (e.g. AVP failure), plus Services is high-margin. Since they are now on this gravy train, they will increasingly use behavioral data to target ads, etc.
- matusp
The minimalist approach is great until it isn't. You can cover 98% of use cases with a single button is a great motto, until you are in the other 2%. I often fail to find basic functionality in software today, because some smart product manager decided that nobody really needs it. For example, it is now often impossible to load all elements from a list and filter/sort it along basic properties.
- Michelangelo11
This is good, but I think it's missing a discussion of the business logic, which is IMO the mechanism behind the gravity we're discussing here. And really it's just about the fact that you always get more positive attention in an org (and therefore a better shot at promotion etc.) for suggesting and implementing new stuff than pruning what's already there. Pruning only becomes possible when there's a coherent vision, for which you need a small-to-medium team (at most) and one person with the vision in charge of it.
- eviks
> This is why it’s important to hire and recognize people who will understand that those limitations have to be imposed arbitrarily
Better get the folks that recognize users exist and are different, so instead of arbitrary mistakes UI should be tailored to a user.
Case in point:
> five options I have to choose from, every time, even if I never touch four of them:
So the way out is to allow you to remove those 4 rather than arbitrarily stop at 3 where you don't need 2 instead of 4?
- thomassmith65
This reminded me of a 20 year old 'viral' video "Microsoft Designs the iPod Package":
- vnorilo
Screenshot and share functionality get massively overloaded on iOS, but it's not because a product person / designer lacks the necessary taste, vision or "courage". It's because the OS is not capable of composing apps well: "I want to X, but with Y". As a result, functionality like screenshots, sharing, clipboard get overloaded with all kinds of adhoc half-baked workflows to work around the single app mindset.
- po1nt
I daily drive linux (arch btw) with all the adblocking bells and whistles and I was dumbfounded when I saw my grandma's PC with all the clutter and ads. Really makes you miss the old era.