OpenAI Launches ChatGPT Ads to Target Users During Decision Moments

Advertise in ChatGPT

We are introducing a new advertising platform within ChatGPT that reaches people exactly when they explore options and make decisions. By leveraging richer context signals beyond simple keywords, we offer advertisers a way to deliver relevant, personalized messages that feel useful rather than intrusive. Our approach prioritizes user trust with clearly labeled ads that remain distinct from AI responses, ensuring a seamless experience for both brands and users.

"Consumers are increasingly turning to platforms like ChatGPT to research and make decisions, so it's important that we show up in those moments—helping customers explore and discover the latest technology."