If You Build It, They Will Come: Organizing Events to Join Communities

If You Build It, They Will Come

I discovered that the fastest way to join a new social group is to organize events for its core activity. Most people treat communities like wild blueberry bushes that appear naturally, but social scenes actually require someone to do the legwork. By producing social fabric instead of just consuming it, you can quickly make friends and become a leader, solving the problem of too many free riders in your own circle.

"Getting people to come is like giving away ice cream at the beach."