The Death of the Status Update: Why 55% of Americans Stopped Posting

Death of the Status Update: Why 55% of Americans Stopped Posting on Social Media

I used to cherish social media for staying connected with friends and family, but the feed has become cluttered with irrelevant content and ads. A new study from Incogni reveals that over half of Americans are now stepping back, choosing to post less to escape the noise. I've found myself filtering out everything that isn't a genuine human connection, a shift that reflects a growing digital fatigue across the country.

"I'd hold my hand over the screen, covering everything except the name of the person or group that posted. If it wasn't from a real human connection, I kept scrolling."