Meta Reverses Course: New AI Image Feature Pulled After Backlash

Meta pulls new AI image feature after days of backlash

Meta has abruptly removed its new Muse Image feature from Instagram following intense user backlash. The tool allowed users to generate AI images from public profiles, sparking immediate controversy over privacy and consent. Acknowledging they missed the mark, the company admitted the feature is no longer available despite plans to expand it to Facebook, WhatsApp, and Messenger.

"Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way."