Google Search Console Now Tracks Creator Reach Across Social Platforms

Google Search lets creators know more about their reach

Google is rolling out a new 'platform properties' feature in Search Console, allowing creators to see exactly which search terms drive traffic to their Instagram, TikTok, X, and YouTube profiles. This update helps content owners understand their audience's discovery journey across different channels, consolidating data for those who may not even have their own websites.

"We want to make it easier for site owners and creators – even those without their own website – to get a consolidated view of how all of their content is getting discovered on Search."